A Novel Video Propagation Strategy Fusing User Interests and Social Influences Based on Assistance of Key Nodes in Social Networks

Abstract

Accurate video launching and propagation is significant for promotion and distribution of videos. In this paper, we propose a novel video propagation strategy that fuses user interests and social influences based on the assistance of key nodes in social networks (VPII). VPII constructs an estimation model for video distribution capacities in the process of video propagation by investigating interest preference and influence of social users: (1) An estimation method of user preferences for video content is designed by integrating a comparative analysis between current popular videos and historical popular videos. (2) An estimation method to determine the distribution capacities of videos is designed according to scale and importance of neighbor nodes covered. VPII further designs a multi-round video propagation strategy with the assistance of the selected key nodes, which enables these nodes to implement accurate video launching by estimating weighted levels based on available bandwidth and node degree centrality. The video propagation can effectively promote the scale and speed of video sharing and efficiently utilize network resources. Simulations-based testing shows how VPII outperforms other state-of-the-art solutions in terms of startup delay, caching hit ratio, caching cost and higher control overhead.