Abstract
Introduction: Selling the Novel in the Age of Mass Culture Chapter 1. Constructing the Postwar Art Novel: The Making and Marketing of The Sheltering Sky Chapter 2. The Incalculable Value of Reading: Fahrenheit 451 and the Paperback Assault on Mass Culture Chapter 3. Synergy and the Novelist: Simon & Schuster Time, Inc. and The Man in the Gray Flannel Suit Chapter 4. From Novel to Blockbuster: Peyton Place and the Narrative of Cultural Decline Chapter 5. 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer Epilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail Notes Works Cited Index Acknowledgments
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