Abstract
In this Study, a comprehensive evaluation method based on the fuzzy Kano model and TOPSIS is proposed based on the combination of local cultural elements as the carrier and the Design of campus artistic creation products. According to the diversity of local cultural factors, the multi-dimensional needs of users are investigated in-depth, and the Kano model is applied to analyze the questionnaire data according to the users' needs to extract the local cultural charm factor. The TOPSIS method is used to rank the charisma factors in order of importance, to narrow down the scope of the Study and find out the optimal design elements that combine campus cultural and creative products with local cultural elements. From the perspective of user needs, the Study provides a new theoretical reference and research ideas for future marketing of the above-mentioned original product design methods.
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