Abstract

ED light, a green energy-saving light source, can cause color cast. For this reason, LED light is seldom favored by designers. The purpose of the paper is to provide shoppers who are observing product colors in an LED-lighted setting with an innovative color identification model. Based on designers’ product color comparison, the paper employs high-reliability mechanic visual perception in combination with grey relational grade. Grey relational grade is applied to eliminate electrical fault pertaining to mechanic visual perception, whereby appropriate LED parameters and color cast inclination can be obtained. The paper first mimics retail store display windows. The color temperature and illuminance of LED light sources are adjustable. Two degrees of illuminance, including high illuminance (1500 lux) and low illuminance (500 lux), and two light source color temperatures, including yellow light (2700 K) and white light (4000 K), were assigned for study. Four colors, including red, yellow, blue and green of the natural color system, were selected as product colors. The mechanic visual perception sensor was used to identify the object (product) color, which is then converted into an RGB color model to serve as research data of color cast measurement, and the grey relational grade was applied to obtain the most appropriate LED light parameters and the color cast of the four colors. The data analysis reveals that green shows the least color cast when it is lighted by a yellow LED light source with low illuminance, yellow and blue have the least color cast when it is lighted by a white LED light source with high illuminance and red displays the least color cast when it is lighted by a white LED light source with low-illuminance. The analysis also indicates each color’s cast inclination in blackness, chromaticness and hue. As a result, LED light that is more acceptable to designers is suggested for display windows, thus reducing problems with product color cast.

Highlights

  • In order to attract buyers, stores tend to utilize display window illumination to create a more attractive store atmosphere and image

  • ∆max. = 45 and ∆min. = 5; (4) Substitute into Equation (2) to obtain the grey relational grade, which means that the closer the grey relational grade is to 1, the smaller the color cast

  • The standard color chart exposed to LED light sources and the comparison color chart exposed to D65 light source are converted into RGB values by applying the same CCD and capture card system

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Summary

Introduction

In order to attract buyers, stores tend to utilize display window illumination to create a more attractive store atmosphere and image. LED as an energy-saving light source is a good choice for stores that need to keep their display windows lit all day long. Disputes can arise where LED light source is applied. Buyers are likely to be surprised at finding that the color of the product in front of them is different from what they saw before. Store light and sunshine are accountable for this seeming color disparity. It is found empirically that light rays can extremely affect product color under observation. It is important, to appropriately implement a light source to reduce color cast [1]. A large number of customer complaints can influence businesses’ management sustainment

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