A novel approach to alleviate data sparsity and generate dynamic fruit recommendations from point‐of‐sale data

Abstract

SummaryRecommender systems have become a core part of the retail experience. Retailers often rely on recommender systems to help them drive more conversions through targeted communication and advertisements. However, recommender systems are not one size fits all. Specialized retailers require specialized recommender systems to consider various features, attributes, and dynamics about the product category. In this paper, we have proposed a novel fruit recommender system that generates dynamic recommendations while remediating the problem of data sparsity. We have developed a novel fruit recommender system that considers the temporal dynamics in the fruit market, like price fluctuations, fruit seasonality, and quality variations that occur throughout the year. To perform this task, we have used Recurrent Recommender Network (RRN), which uses the deep learning method Long Short‐Term Memory (LSTM) to implement the system model. To ensure that our work and results obtained are practical, we have worked in a real‐world setting, by tying up with a specialty fruit retailer based in New Delhi to get the real‐world Point‐of‐Sale (POS) data of consumers. The result of the study suggests our algorithm performs better than other benchmark algorithms along NDCG and RMSE metrics.