A Novel Approach for Big Data Monetization as a Service

Abstract

As a result of the digital transformation that has led by different production sectors, the organizations were flooded by vast, various, and complex data, called Big Data. To manage their data assets, the adoption of the Big Data value chain (BDVC) was suitable for a value realization as well as a data-intensive decision-making. The manipulation and exploitation of these data gave rise to the concept of Big Data monetization. The marriage between the BDVC and data monetization remains an own and recent approach. This combination allows the organization's process to become entirely data-driven and expand the scope of its exchanges. Besides, advanced deployment models such as cloud computing will enable this combination to become more resilient by providing large amounts of computational and networking capabilities. Furthermore, it allows sharing data between different BDVCs to build an expandable ecosystem. In this contribution, we review the literature regarding the association between BDVC, data monetization, and cloud computing. Then, we propose a Big Data monetization-driven value chain model that relies on cloud computing and analytical capabilities. It allows monetizing both data and insight as a service under a collaborative concept.