Abstract
The present work aims to approach, in a systematic way, Content Marketing, Inbound Marketing, and Digital Marketing. Content Marketing and Inbound Marketing are often confused or exchanged. Content Marketing encompasses any communication channel that serves to attract the consumer, such as magazines, radio, television, among others. Inbound Marketing is based on the idea of creating quality content, aimed at a target audience, using online marketing techniques. Digital Marketing offers companies greater access to their customers, encompassing social networks and partnerships with content creators.
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