A note on channel performance under consignment contract with revenue sharing

Abstract

Wang et al. [Y. Wang, L. Jiang, Z.J. Shen, Channel performance under consignment contract with revenue sharing. Management Science 50 (2004), 34–47] indicate that a decentralized supply chain cannot be perfectly coordinated. This note provides a cooperative game model that implements profit sharing between the manufacturer and the retailer to achieve their cooperation. When the manufacturer and the retailer are assumed to be risk-neutral, under a very mild restriction on the demand distribution function, the cooperative game model can achieve its unique equilibrium solution in iso-price-elastic or linear demand case. Under the revenue sharing agreement attached with the equilibrium payment scheme, the decentralized supply chain can be perfectly coordinated.