A nonlinear empirical analysis on influence factor of circulation efficiency

Abstract

A series of phenomena including lower circulation efficiency of Chinese fresh agricultural products, postharvest decay, damage and waste of agricultural products, regional and structural contradiction of supply and demand, drastic fluctuation in price and difficulty in buying and selling, etc. are serious, which has restricted the sound development of Chinese fresh agricultural product industry. To analyze and discuss main factors affecting circulation efficiency of Gannan navel orange, the methods, such as AHP (analytic hierarchy process) and Delphic method, etc., have been used for empirical analysis on Gannan navel orange, and it is found that fruit factors (including single structure and centralized mature period of navel orange, etc), infrastructure factors (including the lack standardization for construction of trading place, outdated warehousing facility and technology, insufficient input of infrastructure of cold chain, etc) and policy environment factors (including food safety, absence of relevant laws and regulations of market supervision, etc) are the existing main factors restricting high-efficient circulation of Gannan navel orange. Based on the conclusion of empirical research and beginning with main circulation links of production, storage and transportation as well as marketing, etc and supporting measures of brand building, product safety and policy service system, etc, the countermeasures and suggestions are proposed to improve circulation efficiency of Gannan navel orange.