Abstract

ABSTRACT This article traces Howard Scott’s technocracy movement in the United States from the 1930s onwards, attempting to rearticulate it as a moment in interwar non-conformism. Conceived in America’s culture of material affluence, the technocracy movement was intellectually based on two fin-de-siècle undercurrents: the scientific management movement and Veblen’s institutional economics. The technocracy movement appropriated and developed their ideas of efficiency and waste, attempting to negotiate a space between industrial capitalism and socialism by offering new ideas of managing society based on maximizing productive efficiency and minimizing waste. While its political disorganization and Scott’s spotty past turned brief success into ultimate failure, the speed and intensity of the popular following for technocracy testifies to the broad appeal of 1930s non-conformism. Further, responding to looming unemployment in the pursuit of efficiency through mechanization, the technocracy presented, if accidentally, an ecological vision manifest in the idea of energy certificates. Yet, the fundamentally productivist premise of the movement ultimately marred its substantive development and made the movement fragmented and functionally appropriated.

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