A New Study on the Contemporary Aesthetics based on the “Applied Ontology” Theory of Roger Pouivet

Abstract

This article, based on Roger Pouivet’s “Applied Ontology” Theory, studies the effect of Warhol’s Brilloo soap boxes. The work was challenged at the time of its performance and could not convince the art world of accepting it, as an artwork. The research questions of this article are: 1. In the contemporary period, what aesthetic criteria turn a human work into an artwork? 2. According to Pouivete’s “Applied Ontology” Theory, how and with what approach is contemporary work of art considered as the personal symbolism of the artist and how is the governing aesthetics read? The hypothesis of the article is that the work of art in any way includes formal and content symbolism. Basically, in the contemporary period, the artist’s personal symbolism plays a finishing role in the creation of the artwork by mixing with already known collective symbols in a culture. The result suggests that in Contemporary Aesthetics, a work is recognized as a work of art when it is debated and exchanged without the need for consensus among art experts. The research method of this article is analytical-qualitative which has been done by collecting library information and virtual documents.