A new service implementation in a medical institution project

Abstract

Due to the medical services reform in Ukraine medical institutions have wide possibilities to manage their services portfolio and collect funding for the further development, what justifies the relevance of the study. The object of the research is medical institution development management. The subject of the research is the substantiation of the project of introduction of a new service in a medical institution. The purpose of the study is to analyze the structure of medical institution services and justify the introduction of a new service. To achieve this goal, the following tasks were performed: firstly, the structure of services provided by medical institutions was analyzed, which allowed to determine unprofitable services, or those, for which demand is declining. Secondly, based on the analysis of the market and consumer needs, potentially attractive services, that can be implemented in the activities of the medical institution are identified. Thirdly, the economic feasibility of introducing a new service is substantiated, and fourthly, a project for introducing a new service has been developed. The research was performed on the materials of the municipal non-profit enterprise of Teplyk village council “Teplyk city hospital”, a secondary care institution that, serves the residents of the village Teplyk and Teplyk community and is designed to provide round-the-clock inpatient care and counseling.