A New Philosophy For Sustainable Consumerism

Abstract

With growing awareness of unsustainable practices, communities are forcing the business and governments to take serious steps towards sustainability. Microplastics are entering the food chain and eventually reaching humans (Barboza, Vethaak, Lavorante, Lundebye, & Guilhermino, 2018; Mercogliano, Avio, Regoli, Anastasio, Colavita, & Santonicola, 2020) The threat of global warming and recurrent climate disasters necessitate immediate action. However, all governments and corporations rely on 'increase in demand’ as a metric of growth, which prevents them from doing anything meaningful to ensure our planet’s long-term viability. Against the above paradox, this article tries to discover a compromise between sustainability, consumption, and economic growth. It is a theoretical framework for proposing a solution in which businesses can expand in tandem with our planet’s long-term future or a glance through the areas where the Keynesian economy can coexist with environmentalists’ concerns. The proposed framework claims significance in terms of practicality than the perfection of a solution.