A new path of visual communication from the perspective of the metaverse —— Take Liu Yexi’s Internet Communication Spectacle as an Example

Abstract

In 2021, the “Metaverse” concept became a big hit. As an exceptional media concept, the metaverse is closely related to the human sensory system, especially visual communication. Through the method of literature research and case analysis, combined with the recent publicity craze of “Liu Yexi” and from the perspective of the combination of the metaverse and short video, this paper argues that the richness and abstraction of the concept of metaverse require short video as a new form of communication. On this basis, the practical experience of “Liu Yexi” visual communication is analyzed from narrative logic, innovation leap, and visual spectacle. Then it is pointed out that the capitalization trend of artificial intelligence is the potential risk the metaverse may face in the long-term development.