A New Model Of Consumer Behaviour In The Digital Economy

Abstract

The article attempts to analyse the new economic situation. Digital technologies generate more and more information needs. They are associated with new alternative opportunities based on sustainable digitalization of the economy. This leads to the formation of a new consumer model, more inherent in the digital society. In the context of digitalization, wide access to information gives consumers much more opportunities in the market. An important principle is that the maximization of utility occurs at a higher level of satisfaction of its needs in society. The modern competitive market shows that for every demand, both spontaneous and stimulated, manufacturers react with an instant increase in the output of the corresponding product or service. The market of digital goods and services also operates in this perspective. The demand for digital goods, services and technologies is beginning to dominate the modern market. Satisfaction of newly arisen needs becomes possible because of effective differentiation of economic activity and the development of new industries. Consequently, the emergence of new industries is a response to market demand, a condition for their development and the rational functioning of all its segments. The process of digital transformation of the economy generates more and more information needs. They create new alternative opportunities to meet the needs of society. At the same time, a new model of consumer behaviour is being formed, more in line with modern society.