A New Method of Search Engine Optimization Based on Semantic Kernel Idea

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The results of more than 30 projects in the field of search engine optimization on the Internet show that the effectiveness of existing approaches is catastrophically reduced. Paid promotion methods no longer guarantee a banal increase in the traffic of a given web resource, and even more so the number of leads. The reason is that competition has moved to the Internet as much as possible. So, we need to look for new alternative methods. Therefore, the paper proposes to consider a new alternative way to promote goods on the Internet. This approach is a new information technology – virtual promotion. It is based on the creation of a virtual image of a product on the Internet. We called this virtual image the semantic kernel. Such a kernel is placed on the Internet in order to attract a potential buyer. It is placed in the Internet nodes according to a special online sales scheme, which is based on a map of the user's travels on the Internet. This scheme is called the virtual promotion map. The map must guarantee maximum traffic to a given web resource. However, it will not be possible to immediately build a map. Therefore, its creation is iterative. We are, as it were, setting ourselves up to find effective ways between the semantic core and the user who is ready to buy our product online. The article offers a description of the virtual promotion technology. The main idea of virtual promotion is that promotion is a logistical channel between a company and a client. We put a special message (semantic core) into the channel. He moves through the logistics channel and tries to attract as many new buyers of the goods as possible. This article presents the results of the work of special software that implements the synthesis, quality assessment and management of the semantic kernel of web content. The program generates and manages two channels: the first is intended for the distribution of the semantic kernel, the second is for assessing the quality of such distribution. The first channel combines the actions of transporting, storing and searching for semantic kernel s, depending on the needs of a potential buyer. The second channel generates a list of nodes where the core should be placed in order to be noticed by real buyers. If the kernel is visible, then the user is buying the product. The proposed virtual promotion software was tested on the basis of a real WEB resource. This WEB resource provides a web service to the US market. The introduction of a new method of search engine optimization made it possible to increase the traffic of the WEB resource tenfold.