A new global communication order for a multipolar world

Abstract

ABSTRACTIn an increasingly digitised and globalised 24/7 multi-media age, the one-way vertical flow of media and communication – from the West to the Rest – has given way to multiple and horizontal flows, in which Asian countries play an increasingly significant role. While the US domination of the global media – both in entertainment and information – still remains a reality, new actors, harnessing the potential of digital globalisation, have emerged in the past decade to challenge Western or, more accurately, American hegemony in this arena. This warrants a re-evaluation of how we define the global in terms of media and communication. Focusing on the growing global influence and digital presence of China and India – the world’s two most populous nations with fastest growing economies – this essay suggests that the ascent of Asia could contribute to further internationalising of media and its study.