Abstract
Globalization age led to creation of new markets and to unveil new scenarios. This contingency highlighted the existence of a broader range of tourist offerings; a factor which, frequently, has undermined the most traditionally established destinations. The model of new destinations must not ignore the peculiarities of territories on they insist creating a unique amalgam and differentiating it from other neighboring or similar destinations. Due to this proliferation of factors that destabilize the governance of tourism management models in the public and private sector, it is necessary to start an analysis of government indicators that consider peculiar aspects of destination management in the era of globalization. For these reasons we conducted an analysis of the business-economic literature about the themes of tourism and governance in tourist destinations and we selected a set of indicators to describe, assess and control extended, slow and sustainable destinations. In this work, we want to illustrate a heuristic approach to build glocal destination based on the pillars of extended, slow and sustainable tourism. From the results of the literature analysis it will be possible to create a framework to build a tourist strategy in glocal destination management, useful to implementation of territorial tourism strategies for both institutional, public and private actors. The use of the key factors of the model could favor the insertion of new tourist routes respecting the cornerstones of the tourism ecosystem of sustainability.
Highlights
Creating innovation in the destination experience offers new opportunities to develop an holistic model between the destination marketing, management theory, and practice (Gardiner & Scott, 2018)
The issue of the glocal destination management is relevant to both demand and supply-side perspectives of tourist destination marketing
This paper aims to identify the trajectories of tourism development for the actors within the changing international markets; in order to identify these trajectories, from a preliminary analysis of the literature, interesting managerial research question emerged that could deliver to the theoretical development of tourism management results useful for scientific progress: can the concept of sustainability be represented by managerial indicators that allow to generate information to define new governance model? To be able to answer it, we need necessary to conduct a more structured examination of the literature
Summary
Creating innovation in the destination experience offers new opportunities to develop an holistic model between the destination marketing, management theory, and practice (Gardiner & Scott, 2018). Innovation framework is often a central part of the core strategy for a regulation tourism market access. It appears difficult using such existing frameworks to model efficient turist strategy in glocal destination management because such methods require more generalisation and flexibility. This paper aims to identify the trajectories of tourism development for the actors within the changing international markets; in order to identify these trajectories, from a preliminary analysis of the literature, interesting managerial research question emerged that could deliver to the theoretical development of tourism management results useful for scientific progress: can the concept of sustainability be represented by managerial indicators that allow to generate information to define new governance model? We applied an inductive methodology to identify the keywords helpful to define a framework; this instrument could be capable to highlight indicators to potential stakeholders in order to measure their ability to adapt their tourism governance models to the most current and long-lasting ones
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