Abstract
AbstractIn this chapter, we construct a hypothetical model of the mechanism of creating shared value (CSV) in urban agriculture based on the review of previous studies in Chap. 2 and the theoretical examination. A mixed methods approach to combine a quantitative analysis of structural equation modeling (SEM) and a qualitative analysis of trajectory equifinality modeling (TEM) is designed for hypothesis verification in this research. The advantage of the mixed methods approach is expected to elucidate the complex problems that cannot be clarified by either quantitative or qualitative methods alone. That is, the multi-functionality of urban agriculture and the social institutions influence the cognition and behavior of stakeholders in urban agriculture, and innovation in collective cognition through organizational learning among stakeholders will enhance social entrepreneurship and improve the sustainability of the city. And these effects will be feedbacked to the multi-functionality of urban agriculture, the social institutions, and the cognition and behavior of stakeholders.KeywordsHypothetical modelCreating shared value (CSV)Mixed methods approachStructural equation modeling (SEM)Trajectory equifinality modeling (TEM)
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