Abstract
Tourist attachment to destination brands is crucial for destination revenue growth. However, no prior study investigates how different tourists' ascriptions to destination events could affect tourism destination brands' attachment. From the locus of control (LOC) theory perspectives which considers one of the crucial theories to treat consumer behaviour: individuals with an internal LOC (vs external LOC) attribute events' outcomes to themselves more than ascribing it to external causes. Thus, this study uses the LOC theory perspective to examine tourists' ascriptions, whether internal or external, with its impacts on attachment to tourism destination brands. Moreover, this study contributes theoretically by adding new constructs that help to fathom tourists' attribution toward destination brands, such as information, knowledge, and experiences at destinations with its impacts on tourists' LOC. Also, it provides potential ideas to test these constructs empirically. The theoretical and practical implications are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Management Concepts and Philosophy
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
