Abstract
Under the background of social network, Social Commerce has become one of the most popular front issues in business transformation and digital commerce. Based on the idea of Service Science and ecosystem, this paper abstracts social business network into a service system, and proposes a new cognitive framework of Social Commerce Ecosystem Model. From the five aspects of common support, social network service platform, service ontology and resource, service operating and collaborating, and service application, an open, dynamic and collaborative ecosystem is constructed to lay an important foundation for further research and disclosure of the ecological structure and business model of Social Commerce industry.
Highlights
In the new round of digital transformation, the social characteristics of the evolution and change of network service and e-commerce ecosystem are increasingly strengthened, and the impact on economic and social development is increasingly prominent
From the five aspects of common support, social network service platform, service ontology and resource, service operating and collaborating, and service application, an open, dynamic and collaborative ecosystem is constructed to lay an important foundation for further research and disclosure of the ecological structure and business model of Social Commerce industry
On the basis of reviewing the existing literature, this paper aims to examine and recognize the Social Commerce more systematically from the new perspective of “Service Ecosystem”, and propose a new research framework of the business model of Social Commerce based on the concept of “Service Ecosystem”
Summary
In the new round of digital transformation, the social characteristics of the evolution and change of network service and e-commerce ecosystem are increasingly strengthened, and the impact on economic and social development is increasingly prominent. Their integration and interaction are leading to industrial evolution and major changes in business models. The rise and wide penetration of social networks further intensifies the networking and digital transformation of social development, and makes digital governance face multiple challenges (Chen, 2017; Jiang, 2019) In this context, “Social Commerce” has become one of the most popular cutting-edge issues of business transformation and digital commerce, and is regarded as one of the new business model changes driving and leading the future business and economic prosperity. This paper adopts the system mechanism of dynamic, open, distributed interaction, loose coupling integration and coordination to construct the operation model of Social Commerce, points out the significance and value of the design and innovation of business model of Social Commerce based on the Service Ecosystem, and gives the research conclusion and enlightenment
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