Abstract
The purpose of this study was to explore how the five presidential aspirants employed rhetoric during the presidential debates held last February 21, 2016, in Cagayan de Oro for the first leg, and April 26, 2016, in Pangasinan for the third leg. The study employed the neo-Aristotelian Approach which is a dominant approach to criticism for examining rhetoric in public speech. In addition, three canons of rhetoric, including invention (ethos, pathos, logos), organization, and style were applied. The findings revealed that the analyses of the five presidential candidates using the three among the five canons of rhetoric, is useful to evaluate their speeches. Ethos is gravely used by most of the presidentiables to persuade their constituent voters. The functions of political speeches in the context of presidential debate were achieved.
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