Abstract
This article aims to expose a phenomenological interpretation about cultural and religious denial attitude of first wave Pentecostalism in Brazil, represented by the rise of the Assembly of God and the Christian Congregation in Brazil. This attitude, not univocal, is seen as fundamental in understanding the development of this religious phenomenon within the autochthonous culture. Emphasis is given to its constituent elements, the evil, the conversion and the ethics, treated as dimensions of this negative attitude that, in an integrated manner, complete a religious cycle able to radically transform world views around the temporary order of culture.
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