Abstract

Attrition from programmes of health and social care education is a current cause for concern within all higher education environments. Not only are institutional finances burdened by attrition, but also its impact on the remaining students, commissioning services and ultimately the professions’ themselves are well noted. A number of key areas have been highlighted as contributing to the reduction of attrition, amongst them selection and recruitment is seen as key. Using a reflective approach current strategies used within a Higher Education (HE) facility in the east of England are considered. Through analysis and evaluation of a newly introduced strategy, that of using photo elicitation, its valuable contribution is asserted. Traditionally, candidates have been selected and recruited using a variety of screening tools, not least the face to face interview. It is conceivable that, if this approach is to be able to confidently reduce attrition and retain quality students investment in the process is essential. Herein, within this paper the use of photo elicitation is examined. Considered in the context of usage as an interview technique, it’s worth in the recruitment process of students to health care courses is evaluated. A meaningfulness is asserted in identifying candidates whose values and beliefs are aligned with both the HE establishment and the commissioning bodies within the health care setting portraying them as ‘best match’ to the requisite profile.

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