A national survey of demographics composition of Kenyan journalists

Abstract

This national survey conducted in 2012–2013 (N = 504) examines demographic characteristics of the Kenyan journalists. Findings indicate that the typical Kenyan journalist is male (66%), married (57%), and in his mid-30s (M = 34 years). He tends to have a Bachelor’s degree (46%) and has received college-level training in journalism or communication (91%). However, when it comes to majoring in journalism or communication, most of the journalists were trained at the level of associate degree (45%), followed by Bachelor’s degree (38.5%) and Master’s degree (13.6%). Thirty-three percent of the Kenyan journalists work in daily newspapers, with 73 percent of them employed on full-time basis. In ethnic grouping, about a quarter (24.9%) of Kenyan news people belong to the Kikuyu tribe, followed by Luhya tribe (20%). The results also indicate that the majority of the journalists are from the Rift Valley province (21.4%) – Kenya’s largest administrative unit – followed by Western (19.5%) and Central (15.5%). By religion affiliation, 62.3 percent of the journalists are Protestants and 22.5 percent Roman Catholic. While the majority of the Kenyan journalists (22%) fall in the monthly salary bracket of $375–$625, a significant number of them (17%) earn less than $375 a month.