A narrative review of Environmentally Oriented Anti-consumption: Definitions, dimensions, and research framework

Abstract

In the context of political uncertainty, environmental degradation, and resource scarcity, significant changes in individual consumption attitudes underscore the necessity of sustainability and anti-consumption research. Environmentally-oriented anti-consumption (EOA) represents a pivotal research direction that integrates these elements. Utilizing the PRISMA method, we conducted a comprehensive analysis of 428 articles. Our findings indicate that while qualitative methods have traditionally been favored, quantitative research is rapidly increasing. However, the dimensions, measurements, and frameworks employed in quantitative research remain fragmented, signaling a need for further refinement in EOA studies. To advance the theoretical framework of EOA, we rigorously selected and systematically analyzed 36 articles. Following identification, refinement, and expert validation, we proposed a comprehensive taxonomy categorizing EOA into seven major types, each with various sub-dimensions and measurement items. Furthermore, we developed a framework to measure the antecedents and consequences of EOA, incorporating motivational explanatory mechanisms. Our research provides a more precise definition and scope of EOA, thereby enhancing academic understanding. It offers novel tools for businesses and policymakers to implement sustainable practices, positioning on target groups through classification and dimensional measurement. This study aligns policies, marketing, and consumer behavior with sustainability goals, promoting societal development and addressing challenges in evolving social and environmental contexts.