Abstract
This case study explores the concept of branding as it is applied to institutions of higher education. It examines how one school undertook an attempt to create a brand character or, in this situation, a school mascot, to represent an already existing character name, ‘Bomber’. The entire ideation process is explored as well as how various stakeholders were solicited and managed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
