A MULTIPLE PERSPECTIVES ANALYSIS OF CULTURE AND TECHNOLOGY MANAGEMENT: A KOREAN CASE

Abstract

This paper applies the multiple-perspective decision-making approach [Linstone (1984, 1999); Linstone and Zhu (2000)] and the concepts of discounting and technological forecasting and planning as a framework to study the influence of culture on technology development and management in Korea. Korea was an early innovator of both metallic movable type printing and MP3 players and they had the first-mover advantage of developing both technologies earlier than other technologically advanced countries in the same era. However, these two innovations were not commercially successful in Korea. Many reasons could have attributed to the failure. By analyzing these two cases and an additional case on Korea's plan to build an Internet-centric economy, we conclude that the imbalance among the technical, organizational, and personal (TOP) perspectives was the major factor. Business executives and policy makers need to deal with not only issues related to discounting and forecasting when planning for commercialization and diffusion of new technologies, but also the organizational and cultural factors which play an important role that bridges inventions and the successful diffusion of innovations. In sum, the balance of multiple perspectives of decision-making, the applications of the principles of discounting and technology forecasting and planning, and the roles of diversity and government policy are all crucial for the success of an innovation in a global context.