A Multimodal Analysis of Cartoon in Jordan

Abstract

A cartoon is a kind of two-dimensional painting which can also be animated. The definition has changed in recent years, and these days the utilisation of cartoons is referred to as ordinarily non-realistic or could be the semi-realistic artistic style of drawing or painting, a picture or an arrangement of images expected for parody or humour, or could be a movie that depends on a succession of paintings for its liveliness. Any artist who makes cartoons is called a cartoonist. In Jordan, cartoons are regarded as political commentary; they are seen as an expression of some political points that should be noted, but many of the cartoons are not linked to the Jordanian cultural discourse and are not analysed due to the lack of previous studies which have been done in the Middle East. Also, there is a need to highlight the importance of the interaction of semantic and linguistic elements in Jordanian media to determine the more common and suitable pattern. Therefore, this study aims to be an essential reference for Jordanian cartoonists and researchers to develop the cartoon industry in Jordan and increase its influence and influence in society, as it is in developed societies. Through a review of previous studies on the analysis of social discourse and presented studies on the analysis of multimedia in cardboard in developed countries, the evaluation of the importance played by cartoons in various areas will explain the gap in previous studies in the Middle East and particularly in Jordan. The potential future study, the data analysis through modality, could be a possible topic for future research to explore interpersonal meaning created between authors and viewers and the effect of social media on the multimodal analysis of cartoons in Jordan.