Abstract

PurposeThis paper is an outcome of the study made for designing the multimedia‐based orientation programme of the Dyal Singh College Library (DSCL), New Delhi, India. The purpose of this paper is to enlighten the new students and to create insight into the operations of the DSCL.Design/methodology/approachMacromedia Flash software is used in designing and developing the multimedia‐based library orientation programme of the DSCL. In this study, the quality and usefulness of the information provided is evaluated through feedback. The structure of the programme is divided into 227 snapshots lasting for 20 min. A survey was conducted using structured feedback comprising of five questions.FindingsRegarding the implementation of multimedia‐based library orientation programme and the responses received from the respondents regarding usefulness of information presented in the programme, except “library online public access catalogue & internet browsing”, all other features are found to be either excellent or very good. The quality features, such as, easy to understand (76.44 per cent), programme content (60.23 per cent), programme graphics, sound and special effects (46.76 per cent) are rated as excellent; and the length of the programme (72.28 per cent) and comprehensiveness (51.74 per cent) are rated as good. The overall evaluation of the programme is rated as very good (62.55 per cent).Research limitations/implicationsThis paper is not conceived to replace live college library tours, but rather to supplement them. In its present non‐linear form, the programme allows the user to start at the beginning and run through to the end. However, users cannot interact with the video but they can stop, forward and backward the programme.Practical implicationsHighly useful for new students who face the constraints of inconvenient timings and format; reduces the burden of the library staff of imparting physical library orientation and improves the library image in this age of information; and helps the user in overcoming the geographical and language barriers.Originality/valueThe paper provides the advantages of multimedia‐based library orientation in college libraries. The multimedia‐based library orientation programme has been developed as an effective means of conveyance and makes information handy and accessible on the college site as “virtual tour”. The entire programme can be viewed at and develops creativity among college librarians in designing such programmes.

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