A Multifactorial Examination Of Stock Market Attitudes Of Investors

Abstract

This study investigates the pivotal role of economic conditions in influencing investment decision-making across various avenues, such as stocks, bonds, and real estate. The primary objective is to identify significant predictors affecting investment decisions, particularly concerning awareness about the stock market. The research employs a survey methodology, targeting a sample of 380 active investors from the Visakhapatnam district. Data collection involves a self-developed questionnaire featuring 30 items comprehensively covering General, Company, Political and Economic, Financial, Marketing, and psychological factors. An additional questionnaire focusing on awareness incorporates 20 items rated on a Likert scale with three points.
 The collected data undergoes rigorous regression analysis to identify and analyze significant predictors influencing investment decisions. The results reveal that General Factors, Company Factors, Political and Economic Factors, Financial Factors, and Marketing Factors significantly predict stock market awareness. Notably, psychological factors play a comparatively less prominent role in this context. These findings provide valuable insights for enhancing understanding and education regarding stock market dynamics. The study contributes to the ongoing discourse on financial literacy and investor awareness, offering practical implications for stakeholders, policymakers, and educators in investment decision- making.