Abstract

This study investigates the challenges to Nigeria’s renewable energy growth; specifically, it analyzes the factors that influence the intention to use renewable energy in Nigeria. This paper was based on the theory of planned behavior, the technology acceptance model, the unified theory of acceptance and use of technology, the diffusion of innovation theory, and previous studies on acceptance. The proposed hypotheses have been tested using structured questionnaires based on a sample of 500 Nigerian family heads. A structural equation modeling technique was used to analyze the relationships of the studied variables—relative advantage, ease of use, perceived behavioral control, subjective norm, awareness, cost, attitude, income, gender, age, and education—with purchase intention. The study findings show that attitude has a significant mediating effect on the relationship between intention to use and determinants (relative advantage, subjective norm, perceived behavioral control, ease of use, cost and awareness) and no significant impact on the purchase intention of the control variables (income, education, age, and gender) in the structural model. The study’s results support business decisions in the renewable energy sub-sector in Nigeria and other developing nations. Furthermore, the results of this study could serve as a reference for the government to make decisions concerning the implementation of renewable energy.

Highlights

  • The increased demand for energy and the risk of depletion of the fossil fuels has led to an increased demand for the rapid development of renewable energy sources in order to meet clients’ needs

  • This study focuses on the factors in Nigeria, and aims to examine them in relation to intention to use renewable energy

  • Because it is crucial for developing countries to understand the processes involved in the shift from conventional to renewable energy, this study focuses on factors and theories relevant to pre-purchase intention to use renewable energy

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Summary

Introduction

The increased demand for energy and the risk of depletion of the fossil fuels has led to an increased demand for the rapid development of renewable energy sources in order to meet clients’ needs. The concept refers to energy generated from sources whose supplies are regenerative and inexhaustible. The search for an alternative source of energy supply is increasing by the day. The world’s growing population, climate change, and sustainable development seem to be significant drivers of renewable energy technologies. Global studies suggest a consensus on the significance of the renewable energy market, and by improving environmental performance and developing green products, companies improve their reputation [2,4]

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