A multi-view heterogeneous knowledge learning method for personalized POI recommendation

Abstract

Existing POI recommendation methods often fail to capture the fine-grained preferences of users and face the challenge of modeling multiple relationships. Moreover, knowledge graph-based recommendation methods are limited in storing dynamic user trajectories, making them unsuitable for POI recommendation scenarios. In this paper, we propose a Multi-View Heterogeneous Knowledge learning model that utilizes techniques for heterogeneous knowledge representation learning and multi-view context modeling. Our model comprehensively models user preferences and the relationships between users and POIs by utilizing information from users’ visiting sequences and POI attributes knowledge graph. Specifically, we design a heterogeneous knowledge embedding method to learn the representation of users and POIs using POI attribute knowledge and users’ visiting sequences. Additionally, we constructed a user trajectory similarity graph and a POI attribute similarity graph to explore potential relations between users and between POIs. The former measures the similarity of user behaviors based on user visit sequences, and the latter quantifies the similarity between different POIs through a novel feature mapping method. Finally, we propose a multi-view hybrid learning method that combines unsupervised and supervised learning paradigms to model complex relationships, improving the overall recommendation performance. Extensive experiments on real-world datasets validate the effectiveness of our method.