A multi-task learning approach for improving travel recommendation with keywords generation

Abstract

Travel recommendation is very critical to helping users quickly find products or services that they are interested in. The key to travel recommender systems is learning user shopping intentions, which are expressed through various supervision signals, such as the clicked products and their titles. Existing travel recommendation methods commonly infer user intentions from click behaviors on travel products. However, remarkable keywords in the product title, such as departure, destination, travel time, hotel, and transportation are paid less attention. To this end, we hypothesize that modeling click sequences and product keywords in title jointly would result in a more holistic representation of a product and towards more accurate recommendations. Thus, we propose a TRKG (short for Travel Recommendation with Keywords Generation) model, which fulfills the travel recommendation and keywords generation tasks simultaneously. To generate explainable outputs, unlike most previous approaches that regard the product title as a hidden feature vector, TRKG regards keywords in the product title as an additional supervision signal. Meanwhile, TRKG integrates the long-term and short-term user preferences in the travel recommendation component and the keywords generation component. To evaluate the proposed model, we constructed datasets from a large tourism e-commerce website in China. Extensive experiments demonstrate that the proposed method yields significant improvements over state-of-the-art methods.