Abstract
This article focuses on understanding professionalism and the need to teach students about it, and includes a case study from the Claude Littner Business School (CLBS) at the University of West London. Teaching professional skills to students is of paramount importance as it has a direct impact on their career success. However, embedding it within curricula and making it part of the students’ mindset is not so straightforward, as the concept of professionalism may often be affected by public perception. CLBS has employed a variety of pedagogical models and business approaches in doing this, such as horizontal and vertical integration through a spiral curriculum, experiential and reflective learning techniques, and has established HR practices such as onboarding and appraisal meetings, resulting in high submission rates and positive student feedback.
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