A música sertaneja nos anos 70: tensões entre antigo e moderno

Abstract

In 70’s, along the process of national modernization, industrialization, growth of large cities and migration from the countryside toward the city, is that it makes the transformation of country music on country music. This song, as we know it today, has its birth engendered in the process of consolidation of the cultural industry in Brazil. Cultural industry, according to Adorno, is the central feature of standardization in production and marketing of goods and cultural goods. Even under the flap of the culture industry, the country music reappropriate elements of country music. This repossession would follow the course of what Canclini calls “modern hybrid” Latin American, fusing the traditional and modern. In the transformation of country music in country music, therefore, served a dual role of paramount importance: Millionaire and Jose Rico. They redefined the direction of country music by introducing tools such as the electric guitar. Keywords: Country music; Canclini; Adorno DOI: 10.5841/extraprensa.v1i1E.87