Abstract
This article provides a comprehensive theoretical analysis of aspects of speech culture, modern speech culture, which are always in the focus of the linguists. It is impossible to imagine the unity of the people living in a developed country without three important concepts: homeland, language and culture. World linguistics has shown that the study of language should be studied not as a closed system, but as a system in motion that is, in relation to such areas as society, thought, culture, politics, ideology, religion and etc. The connection of the science of language with various fields opens up a wide range of possibilities in the discovery of its new features, since the doctrine of speech culture is developed in connection with the creation of views on literary and non-literary forms of language, static and dynamic state and its functional types. The modern concept in speech culture - normative, communicative, moral principle and rhetorical canon are the main features of cultural speech, all of which play a very important role development. In order to present speech in a cultural way, it is necessary to develop the skills of choosing and using the necessary language tools, to form a conscious attitude towards them and to follow the established norms.
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