Abstract
Though China has carried out protection of intangible cultural heritage by three-dimensional animation, to protect intangible cultural heritage by commercial three-dimensional animation still requires further discussion and promotion. “Little Master of Brocade” (Yun Jing Xiao Dang Jia) is a cartoon gaining a good reputation at home and abroad and it has achieved certain economic benefits and social and cultural benefits in respect of protection of intangible cultural heritage. On the basis the status of protection of intangible cultural heritage by three-dimensional animation, this paper discussed a new model and the future trend of protection of intangible cultural heritage by commercial three-dimensional animation by taking “Little Master of Brocade” (Yun Jing Xiao Dang Jia) as an example.
Highlights
Though China has carried out protection of intangible cultural heritage by three-dimensional animation, to protect intangible cultural heritage by commercial three-dimensional animation still requires further discussion and promotion
Though China is abundant in intangible cultural heritage, its protection of intangible cultural heritage by three-dimensional animation is later than developed countries
Protection of intangible cultural heritage by three-dimensional animation is mainly supported by the government or commonweal organizations and generally generates no market profit
Summary
Though China has carried out protection of intangible cultural heritage by three-dimensional animation, to protect intangible cultural heritage by commercial three-dimensional animation still requires further discussion and promotion. 1. Status of Protection of Intangible Cultural Heritage by three-Dimensional Animation According to retrieval results from Chinese databases, domestic research findings about protection of intangible cultural heritage by three-dimensional animation were rare.
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