Abstract
This study examines the assumption that news websites apply their specific institutional rules to incorporating the platforms of social media into news content. This study proposes the operation of three rules: functional platforms, functional individuality, and functional prominence. As functional platforms, Singapore's and South Korea's news websites embed Facebook and Twitter into news content, whereas China's news website provides local-based social media into the content. In terms of functional individuality, the news websites focus on such individual activities as reply and connect. For functional prominence, the news websites locate the entry point of social media predominantly at the middle of the screen. However, these specific rules vary with the nationality of each news website.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
