A Model of E-commerce Supply Chain in Automotive Industry

Abstract

The market globalization and production globalization of automotive industry make the customers, marketing network, suppliers and other related resources are also included in the scope of management, not only the enterprise itself. Then manufacturing companies use Internet to create a virtual company's extended supply chain to meet these demands. Electronic commerce technologies represent one mechanism to manage boundary spanning activities in the supply chain, and it promotes the company's supply chain process reengineering, also is conducive to improve organization structure refinement and operational performance. This paper constructs the automotive e-commerce supply chain model, and analyzes the functions of this model. Finally, a case about automotive e-commerce supply chain management is given to prove this model. The case study indicates that the given model is effective and is suitable for automotive industry. This paper contributes to the e-commerce supply chain management practices in automotive industry.