Abstract
This study employs Palrnore's levels of analysis method to examine toiletries data from the 1979 and 1989 Simmons Market Research Bureau databases. The responses of "adults," "males," and "females" were analyzed according to Palrnore's method. It was found that age effects are predominant in explaining the usage of toiletry products.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Pharmaceutical Marketing & Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
