Abstract
Data analysis technology enables businesses to enrich their business value creation by extracting knowledge. This knowledge extraction is done by knowledge workers. Businesses are seldom able to analyse all their data because the workload for the responsible persons would be too high. So the question which most of the businesses have to deal with is: “Where to start the data analysis” with the fundamental view of increasing the quality of business decisions and process stability. Therefore, the authors conducted a qualitative study based on expert interviews (n = 12) to select the important business processes in a company to start with data analysis enabling efficient business decisions. The result of the study is a set of factors which allows knowledge workers to filter the important knowledge intensive business processes to focus on.
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