Abstract
Why are Western Protestant missionaries who work in areas of the world where Christian churches date back many centuries so ineffective? Is it really necessary and unavoidable that we be seen as members of sectarian and cultist groups by the post-Christendom peoples we seek to win for Christ? This article considers the ways in which our missional paradigm and ministry methods combine to shape the way we are perceived by others. Based on lessons learned from years of ministry in France, it provides conceptual glasses through which we may discover new perspectives on the incarnation of the gospel in countries marked by Christendom.
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