Abstract
Brazilian fashion is in constant transformation and this is refected in the changes of actors who participate in the construction of a product with its own local identity, therefore, see the impact of these issues in maintaining a stable and active Brazilian fashion, which can serve as a reference to signal its potency. This article aims to analyze the ephemerality of participants in the fashion game in the country, based on a snippet of its main fashion week and marketing performance. A webgraphic and bibliographic documental research is used, with this it appears that Brazilian fashion is still in a process of building a systemic maturity that guarantees the perpetuity of its players and new entrants.
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