A Mobile Commerce Model for Automobile Rescue Services

Abstract

The automobile is usually composed by four components of automobile engines, chassis, body and the electrical equipments. The spare parts of it reach over ten thousand, the reason of the initiation breakdown is numerous, therefore the duty of automobile rescue services is not to repair automobiles, but to restore the ability of safe driving. Generally speaking, the content of automobile rescue services include: (1) some breakdown, which could be restored within half an hour and in the conditions of not-for-pieces and not to disintegrate ;(2) some ordinary rescue services such as sending oil, replacing spare tire and unlock services under the permission of law; (3) The specialized automobiles towing services in the condition that the automobiles' normal capacity cannot be restored at the scene (Liyi Zhang & Qihua Liu, 2008) . With the rapid economy development of China, the total number of society vehicles has increased dramatically. From the information of the Ministry of Public Security of China, as the end of September 2007, the total number of personal vehicles is 118129662. It has increased by 7.22% comparing with the end of 2006. Among them, private automobiles are accounted for 61.25% of the total number of automobiles, private motorcycles are accounted for 97.08% of the total number of motorcycles; private trailers are accounted for 23.48%of the total number of trailers. The information demonstrated that business vehicles are accounted for 9.21% of the total number of vehicles. It has the growth of 8.82%comparing with the end of 2006. With the rapid development of the automobile industry, the demand for automobile rescue services has also become increasingly strong. The CCTV reported the total number of China private automobiles are 13,000,000 in November 2005. According to the empirical statistics, 10% vehicles will need rescue services . So, we can estimate that the number of the automobile rescue services is 1.3 million every year. If an automobile rescue services will cost 150 Yuan by an average, the annual market share of automobile rescue services are 195,000,000 Yuan(Lin Deng, 2006). But there are still many problems in China's automobile rescue services. The article firstly analyses and compares the models of automobile rescue services both at home and abroad, and then builds an e-commerce site of automobile rescue services—995 Automobiles Rescue Network.(995ARN), and analyze its mobile commerce solution. The article firstly analyses 14