Abstract
This study developed a mobile app of the personal colour analysis system, which determines the clothing colours that are harmonized to a user’s personal skin and hair colouring. The mobile application is easy and accurate for non-experts to use, and it employs photographs of a user’s skin and hair colours to automatically calculate and categorize personal colouring instead of using fabrics as an analysing material. The application applies virtual packets of fabric swatches to virtual tee shirts and overlays them on the user’s photographs to obtain a personal colour analysis. Through this process, the application reduces personal time and cost dramatically, and it allows users to analyse their personal colours repeatedly by themselves. This study is expected to establish a framework to advance research on clothing colours. The application is also expected to substantively assist consumers in choosing clothing colours.
Highlights
Clothing is a method used to communicate information about impression formation and social perception or effect on behaviours (Burns & Lennon, 1993; Goffman, 1959; Johnson, Yoo, Kim, & Lennon, 2008; Kwon, 1992; Lennon & Davis, 1989)
This study developed a personal colour analysis system, which finds the clothing colours that are harmonized to a user’s personal skin and hair colouring
Since the 1990s, the colour-in-context theory has developed in psychology, and studies have been conducted on clothing colours in certain contexts, most of which concerned red clothing
Summary
Clothing is a method used to communicate information about impression formation and social perception or effect on behaviours (Burns & Lennon, 1993; Goffman, 1959; Johnson, Yoo, Kim, & Lennon, 2008; Kwon, 1992; Lennon & Davis, 1989). Since the 1990s, the colour-in-context theory has developed in psychology, and studies have been conducted on clothing colours in certain contexts, most of which concerned red clothing. Lynn, Giebelhausen, Garcia, Li, and Patumanon (2016) claimed that servers dressed in red perceived relatively lower attractiveness than those dressed in white or black. This inconsistency that indicates a need for further research on clothing colours. One reason for the conflicting research findings on clothing colours might be that a certain clothing colour might suit some people’s colouring better than others, and, even when they wear the same colour, different impressions might result because of individual differences
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