Abstract
Resource companies are moving increasingly toward transformational engagement with their community stakeholders, where they have joint learning and sense-making of the issues. A key antecedent to successful engagement at this level is ensuring that the company has an understanding of the perspectives of the community stakeholders and the meaning behind statements made by them. In this paper, we present a three-step meanings-based analysis technique that can help companies better understand their community stakeholders' perspective in the initial stage of the engagement process. We describe each step and demonstrate the application to public submissions about the Nevis River in New Zealand, and explain how they differ from conventional issue or stakeholder analysis. The first step is to generate text sufficiently rich that it can be analysed for meaning. The other two steps of the analysis are to generate a set of statements used by stakeholders to describe their sense of the issue and then to identify the positions that stakeholders adopt in relation to the issue. Applying the technique can enhance understanding of community stakeholders' perspectives and move a resource company toward transformational engagement.
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