A Mirror for Men? Feminist Activism of #ImitatingGreasyMen in China

Abstract

With the evolution of social media, video-sharing platforms have emerged as new arenas for feminist activism. This article examines a new form of hashtag activism on Douyin (Chinese version of TikTok), where Chinese female vloggers satirically imitate certain male behaviors that are sexual aggressive to women. The term sexual aggression is used inclusively to indicate a continuum of manifestations of unwanted sexual behaviors that cover all acts of unwanted sexual contact from sexual harassment up to and including rape. Based on Critical Discourse Analysis (CDA) of the top 20 most-viewed short videos tagged with #ImitatingGreasyMen, this study identifies two prevalent imitation archetypes: "Mansplainer'' and "Ordinary-But-Confident Men.", emphasizing the importance of social media platforms for women's expression of attitudes toward gender inequality using humorous language and gestures. Women can use social media platforms to mimic certain typical male behaviors through humorous language and actions in order to awaken women and stay tuned in society. The findings demonstrate a growing level of awareness and resistance to male chauvinist and patriarchal norms, suggesting a shift in traditionally male-dominated gender dynamics and the power of digital activism in challenging traditional gender norms and advancing feminist discourse in China's digital landscape.