Abstract
This study aims to understand what Albanians think about the tourism business and the likely impact of Covid-19 on tourism in Albania. A Mind Genomics-based cartography assessed the different aspects of tourism, with a response from 4800 people out of 7000 invited. Mind Genomics is a new science based on regression models, data mining and clustering techniques. Only 38% of Albanians are optimistic about summer vacations. Two mindsets of Albanian respondents emerged from the study. Around 52.5% of participants belong to the pessimistic mindset about having vacations at all. The remainder, 47.5% of participants belong to the “cautious” group; they would wait for a “reasonable” offer to decide
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