Abstract
Online shopping is defined as the process of buying and selling of products and services over the internet. Phenomenal growth has been observed in electronic retailing (e-retailing) in the last decade. However, at least two-thirds of all e-stores were unable to produce profitability (Huang, 2003). As consumers increasingly use the internet to shop or search for product-related information, website effectiveness has become critical for companies offering online transactions or information that could lead to a purchase. In this study, online service quality was measured directly by consumers and corresponds to the website users’ perception of its quality. It represents an important initiative to provide input to service provider as online shopping is still in the infancy stage in emerging market of India and measure customer satisfaction.
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